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Anglicism in the Bell Province? Try again next round…

Francophones account for only 22% of people in Canada. As a French-speaker, I sometimes feel like a minority.  According to StatsCanada, the Francophone population is comprised of more bilingual persons than the Anglophone population. But I don’t believe in the word bilingual anymore. Most francophones don’t speak French properly; their conversations are crammed with English words awkwardly translated.

Take for example this ad from Bell (see below) for the 2011 Superbowl. It grabbed my attention for two reasons.

Image publicitaire du Superbowl 2011 par Bell TV

First of all, the visual is striking. The image offers a strong contrast; a football player vigourously trying to hold back a delicate, silky material.

The second factor that struck me was the sentence « Avec Bell Télé – Tous les jeux deviennent spectaculaires » which literally translated would mean « With Bell TV – Every game becomes spectacular ». This sentence is so wrong.
In English the word game can be used both when kids are playing and when two teams are competing against each other. However in French the word game (jeu) is used when people are playing for fun. It should never be used for professional sports. I can’t even begin to say how annoyed I am by this wording.

I was quick to get outraged by this obvious anglicism. To me the appropriate word should have been « match », which I noticed was written in smaller characters in the same ad. This is the word commonly used in France when talking about sports events.
But now that I think about it, « match » is not even a French word! Maybe the appropriate word should have been « partie ». Is it even possible to speak French without using any English words at all?

I sometimes feel that speaking or writing  French properly is pointless. An increasing number of lazy French people use English words everytime they don’t know how to say something. When they manage to avoid English words, they will translate their thoughts word by word and their sentence ends up being as bad as a Google Translate translation. For example, I cringe every time someone says « bon matin », which is the literal translation of « good morning ». (Bonjour is the correst term).

French is slowly being smothered by the high popularity of English. However, I’m not blaming English people. It is the responsibility of French people to preserve their linguistic heritage.

The quality of French in Quebec? We’ll try next round.

Picture credit: This ad picture was taken from Bell’s official webpage.

* la Belle Province is the way the Province of Quebec is called  in Quebec

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Who is more misinformed, Fox viewers or the rest of the Word?

Does Watching Fox News Make You Ignorant?
Weeks ago, a study concluded that Fox viewers were the most misinformed. The study was part of WPO (World People Opinion), a project managed by the University of Maryland.

The news spread quickly over the net, even in the Province of Quebec where the study stirred animosity. When Richard Hétu (the New York correspondent for Quebec newspaper La Presse) relayed the information on his blog, another blogger from Quebec attacked him personally and questioned his professionalism.
Logically, reactions were even more conflicting in the U.S. between those who believe in Fox accuracy and those who believe in the mind-dulling effect of the channel.

Glenn Becks wearing a T-shirt representing Obama as Mickey Mouse

Who’s right and who’s wrong? No need for a study to deliberate, an analysis of Fox news bulletins should set the matter straight. The problem is, I don’t watch Fox News very often. Since they took a wicked delight in spreading the rumor that Obama was a racist, a muslim and that he lied about being an American citizen, I lost all the respect I didn’t have for them. It’s not because I am Obama’s biggest fan but because I don’t respect media that openly exploit easy issues (race, religion and patriotism) that divide the world and triggers wars.
Most media pretend to present facts objectively and everybody pretends to believe them. But Fox doesn’t even seem to be trying and that makes them look unprofessional.

Traditional media critized on social media
In an attempt to be more objective, I turned to social media. It may not be the most credible source either but at least you can catch a glimpse of transparency in some dialogues.
While blog posts are instructive, comments are even juicier. Some of the fascinating theories I read on social media made me wonder if this study is not the result of a war between Left and Right. Here are two challenging points I found:

Theory no 1. The factors on which the study is based are questionable.

For a brief overview of the arguments against this study, you can watch this video on a Youtube channel named How The World Works or read from the NewsBuster blog.

Theory n
o 2. WPO is a Leftist Organization
According to comments found on the HuffingtonPost and MediaIte, WPO would be a left-wing organization. As far as I’m concerned, Fox has always been labelled right-wing. Hard to confirm the last two statements.
I made quick research on WPO but found nothing concluding except for 2 things:
Rumor: Tides Foundation (which financially supports WPO) has been accused by Glenn Beck (a Fox journalist) to be part of a conspiration involving Democrat President Obama
Fact: The WashingtonPost (a left-wing newspaper) has published articles from Steve Kull, the WPO President.

Can we conclude that WPO is a left-wing organization? If this analysis of WPO sounds a bit far-fetched, what about Fox News?

Fox has never acknowledged its fondness for the right, even if America thinks the channel is conservative. What’s left at the end? Some individuals who may be right-wing have published a study on a channel that could be left-wing. Here is an undeniable fact: With all the manipulation from diverse media, the general public is always left in ignorance…

Picture credit: The picture on this page was taken from the Glenn Beck’s official page. This picture does not belong to hibiscus jaune.

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Marketing yourself into the job marketplace

McGill University

McGill University

(Article disponible en Français)

On March 20th, students from the PR program at the university of McGill were invited to attend a Career Workshop organized by the McGill Public Relations Student & Alumni Network. During the workshop, PR professionals shared tips about finding a work in the industry.

While the workshop was designed for PR professionals, advices found in this post can be applied to other industries. No matter what field you target, landing the job of your dream is about executing a marketing plan. It is the branding of yourself. There, I said it. You are, we are … Food for thoughts>>

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Chief Culture Officer: Branding Corporate Culture

Corporate culture
Ok, so we already knew about CEOs (Chief Excutive Officers), CIOs (Chief Information Officers), CFOs (Chief Financial Officers) and who knows how many other kinds of Chiefs are vital for the survival of a company. Apparently, we are not out of the wood yet. According to Grant McCracken, companies need CCOs (Chief Culture Officers) to complete the list. It’s not a new notion, but he wants to put it back in fashion.
But who is Grant McCracken to tell us that we need a new « Chief » category anyway? And what does a CCO eat? … Food for thoughts>>

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Tiger delivers a "perfect" apology

Tiger Woods' press conference

We did not want to talk about him but we will talk about it. We will talk about PR and the media. Let’s start with excerpts from the Press Conference:

Elin deserves praise, not blame. What I did was not acceptable, but I am the only person to blame.(…) I knew my actions were wrong, but I convinced myself that normal rules didn’t apply…instead I only thought about myself.

(…) I thought I could get away with whatever I wanted to, deserve to enjoy all the temptations around me. I thought I was entitled. Thanks to money and fame, I didn’t have to go far to find them. I was wrong; I was foolish.

(…) Food for thoughts>>

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